WRITING SAMPLES

Type: Internal Leadership Message
Objective: Strengthen transparency and connection through leadership communication.
Context: Written for executive leadership to address organizational culture and inspire renewed engagement during a season of internal transition.

Internal Memo – Direction Amid Uncertainty

Winston Churchill once said, “Kites rise highest against the wind — not with it.”

The winds that lift us are also the ones that test us. Growth and discomfort travel together — and that’s what makes transformation real. While it’s easy to admire the sentiment of rising above challenge and change, we as an organization have the opportunity to do more — to engage the very winds that test us and be transformed through them.

This transformation is not a shift in identity, but a revealing of our core strengths expressed through agile structures, consistent communication, and collaborative execution. Our foundation remains firm, but our form is evolving. We’re learning to hold onto what’s essential while letting go of what no longer serves our future.

Standing still may feel safe, but safety has never been our purpose. Every great advance begins where comfort ends.

Our mission remains the same: to awaken this city to the greatest adventure of all time. Every project you lead and every idea you share contribute to a culture that’s bigger than any single team or initiative.

In the coming weeks, we’ll continue refining how we communicate, connect, and celebrate success. Expect new systems designed to invite feedback, share wins, and amplify team storytelling.

Thank you for showing up — not just for the work, but for the people who make it possible. The winds will keep shifting, but together we’ll keep rising.

Internal Campaign Brief

Type: Communication Plan Summary
Objective: Design a scalable communication framework to align staff and volunteers around a core organizational initiative.
Context: Adapted from the Foundations Course Project—a 12-part internal learning series developed to unify mission and language across teams.

Campaign Title: The Foundations Course Launch

Purpose: To introduce the foundational beliefs and disciplines of the organization in a digital video format, enabling leaders to onboard and train consistently.

Key Audiences:

  • Staff and volunteer leaders

  • New members entering community groups

Core Message:
“Discipleship isn’t a class you graduate from—it’s a lifelong journey we walk out together.”

Channel Strategy:

  • Pre-launch teaser video via internal channels

  • Weekly release emails to leadership teams

  • Interactive leader guides via digital platform

  • End-of-series feedback survey (analyzed via dashboard)

Outcomes:

  • 400+ participants engaged across 8 departments

  • 35% increase in group participation within 2 months

  • Unified language around core mission and values

Culture Storytelling Sample

Type: Employee Engagement Article
Objective: Humanize organizational values through story-driven internal communication.
Context: Adapted from The Maker’s Code project, designed to inspire purpose and creativity among teams.

Title: Skill Is Worship. Discipline Is Sacred.

Creativity isn’t chaos — it’s devotion. It’s the discipline of showing up, refining your craft, and producing something that serves others.

We talk a lot about innovation, but innovation begins with faithfulness. The greatest makers don’t just create for applause; they create because it’s their act of worship.

Every line of code, every design, every system built with excellence becomes part of a larger story — one that says what we do here matters.

Let’s make this the year where excellence is our signature.

Strategic Initiative: Black Sunday

Type: Crisis-Responsive Strategic Communication & Public Mobilization
Objective: Unite diverse faith communities in Detroit for a collective response to racial injustice, using spiritual narrative and communal action as instruments of healing and solidarity.
Context: Developed in the wake of racial unrest and national protest movements, Black Sunday was a coordinated public gathering that reframed outrage into redemptive action. The communication strategy centered on theological metaphor and human empathy — connecting the healing response of the physical body to the moral responsibility of the collective Church.

Impact Highlights:

  • Drew over 2,000 attendees across racial and denominational lines at the intersection of Third Street and Michigan Avenue, Detroit Police Department.

  • Garnered significant local media coverage and social media traction, positioning the Church as a moral and communal leader in moments of social crisis.

  • Established an enduring communication framework for faith-based response initiatives emphasizing unity, justice, and spiritual healing.

Black Sunday

The human body was designed by God in such a way that when there is a severe injury or wound to an extremity, it immediately begins diverting attention and organic resources to the site of the injury. It then attracts other cells in an effort to protect and restore the body. Our natural bodies demonstrate a spiritual reality: if one part of the body is in peril, the entire body is at risk.

So it is here and now.

Black people in this country are hurting — not only because of the seemingly blatant disregard for their lives by so many with power and privilege, but because the very entity charged with establishing God’s Kingdom on earth has not taken its rightful place at the heart of the conflict.

But God is not silent. Jesus didn’t overlook injustice, and those of us who have been given new beginnings and new identities won’t either. We, the Church, will follow the model and example of Jesus. We will not wait for things to cool down before we stand up. We will not sit by patiently while justice is pushed back, chased away, or misrepresented in our streets.

The gospel we’ve been given is literally boiling over with a heaven-sent message of love, redemption, and justice. And it’s this great gospel — of which we are not ashamed — that compels us to stand in the center of it all: the site of so much controversy and division, as one Church with one agenda — to pray, to worship, and to hear from God.

This is not the end. This is the beginning.

Join us.